Our Mission, purpose and vision
Our mission: making fresh organic fruits and vegetables accessible for everyone
Our purpose: to bring healthy and nutritious fresh organic fruits and vegetables to market by creating sustainable and transparent linkages between growers and end markets
Our vision: to be a leading global provider of fresh organic fruits and vegetables utilizing an integrated business model, trusted for driving equitable returns to all parties in the value chain.
- To work together as a team
- To honour and respect our customers, supply chain partners and team members
- Respect the world we live in and do what is right for long-term sustainability