A STRONG BRAND OF “YEAR ROUND” VALUE-ADDED FRESH FRUIT AND VEGETABLES
A DISRUPTIVE NATURAL FRUIT & VEGETABLES BRAND
We believe in fresh fruits and vegetables which are produced in a sustainable way.
By creating delicious, tasteful and innovative fruit products we like improve the quality of life in general. We believe in the power of nature and love to add flavor to life. Awesome is the ultimate brand for people with a healthy lifestyle. We want to become the number 1 fresh fruit and vegetables brand in the world. Try our awesome products yourself. After that you will be an awesome fan forever.
The aim is to increase the consumption of fresh produce by producing and marketing tasty and healthy products.
WE BUILD OUR BRAND AROUND THE POSITIONING
Apart from taste and quality, our brand has 4 unique selling points:
- 100% organic
- 100% transparent storytelling via digital passport
- sustainable: carbon neutral
- sustainable: fair to people
In our digital experience we engage consumers with storytelling via QR-code. Each product has its own unique passport based on origin, variety, C02 footprint, transport, packaging, and recipe inspiration. In our digital passports: