Our brands

A STRONG BRAND OF “YEAR ROUND” VALUE-ADDED FRESH FRUIT AND VEGETABLES

A DISRUPTIVE NATURAL FRUIT & VEGETABLES BRAND

We believe in fresh fruits and vegetables which are produced in a sustainable way.
By creating delicious, tasteful and innovative fruit products we like improve the quality of life in general. We believe in the power of nature and love to add flavor to life. Awesome is the ultimate brand for people with a healthy lifestyle. We want to become the number 1 fresh fruit and vegetables brand in the world. Try our awesome products yourself. After that you will be an awesome fan forever.

The aim is to increase the consumption of fresh produce by producing and marketing tasty and healthy products.

WE BUILD OUR BRAND AROUND THE POSITIONING

Apart from taste and quality, our brand has 4 unique selling points:

  1. 100% organic
  2. 100% transparent storytelling via digital passport
  3. sustainable: carbon neutral
  4. sustainable: fair to people
go to our brand website

In our digital experience we engage consumers with storytelling via QR-code. Each product has its own unique passport based on origin, variety, C02 footprint, transport, packaging, and recipe inspiration. In our digital passports:

- We inspire consumers to eat (more) organic

- We are 100% transparent about all steps and details in our vertically integrated supply chain

- We communicate about our sustainability ambition and how our products are CO2 neutral

- We explain our objective with regard to fair practice, e.g. fair trade and fair pricing

- We invite consumers to join our community to eat the world better